Digital guest loyalty on an emotional basis in combination with a standardisation of regular guest rewards.
Hotel Guglwald
- Wellness top hotel
- Location in the border triangle
- (AT, DE & CZ)
- High percentage of regular guests
Solution
The club is meant to be available for guests around the clock and is an additional part of the advertising presence. Guest data and turnover are automatically transferred from the hotel system. Communication with guests takes place before, during and after the holiday. Regular guests collect points for on-site sales, online sales (vouchers, shop) or for individual marketing measures such as social media interactions. The number of points per campaign can be freely defined by the hotel. Also rewards in the form of vouchers from partners in the region are also popular regular guest rewards. The guest loyalty system can be expanded as desired with club levels, connection to the CRM system, automated mailings etc.
Partners and interfaces
Thanks to the interface to the Fidelio hotel system, vouchers and gift cards can be checked directly in the PMS and deducted from the guest bill. In addition, the integration to the CRM system NumBirds was carried out for the exchange of profile data for the guest loyalty system of incert.
Rewarding regular guests has been handled very differently and individually in the past. Sometimes it happened that quiet and reserved regular guests did not enjoy special benefits as often as others. This is now changing due to the equal rewarding of all guests based on their sales and marketing performance.
Alexander Pilsl
Managing Director | Hotel Guglwald
Conclusion
The Hotel Guglwald was able to automate and standardise their regular guest care with the help of incert’s guest loyalty system. Points are calculated automatically and credited to the regular guest account. Throughout the online login guests can view their points balance at any time, collect more points, choose from the reward vouchers and download them independently in exchange for their collected points.
