What we mean by a“relaunch” must not be misunderstood. Neither as a “deer launch” – shooting deer to the moon, for example, or as a “deer lunch” – inviting deer for lunch?
A well-known saying goes:
If you don’t move with the times, you move with the times!
Ongoing technical developments and constant updates ensure a continuous need for adaptation. We interpret a relaunch as an upgrade of an existing system solution or existing online stores to the latest look’n’feel. It is important to keep up appearances and move with the times at the end of the day.
Product or website relaunch
There are two basic types of relaunch:
On the one hand, the product relaunch, which implies functional changes or minimal design adjustments to a product. And on the other hand, the website relaunch, which is to be interpreted as a general overhaul and is accompanied by a comprehensive modernization or redesign.
On the burning questions:
Why should I carry out a relaunch and when is the right time to do so?
The reasons and intentions of various customization measures are diverse and always at the discretion of the system user:
Improvement of usability / user-friendliness
Optimized playout & display options (#standalone #mobilefirst #responsive)
Expansion of the existing product portfolio with additional modules
Remediation of legacy issues, e.g. outdated design or outdated interfaces that require a fundamental “renovation”
Internal factors: company-related, organizational or personnel changes
External factors: new legal requirements (#cookieregulierung), structural changes by website operators (#layoutsanpassungen) etc.
Advantages of a relaunch
Advantages of a relaunch
New staging of the sales platform or sales world
Generating further competitive advantages
Securing various traffic aspects (SEO improvements)
More appealing design and modern appearance, because your own homepage is the figurehead of every company and the digital signature/business card that reveals the adaptability and innovation of a company
Increasing sales and securing liquidity and much more.
Challenges of a relaunch
Inadequate indexing, which excludes system users from search engine queries, for example (Google etc.)
Faulty integration or testing etc. (#iframe) > More on the advantages & disadvantages of stand-alone vs. iframe integrations in the following blog article
Conclusion
In a fast-moving digital world, a relaunch is often indispensable. A successful relaunch improves user-friendliness, opens up new display options and provides an opportunity for innovation. With careful planning and implementation, the associated challenges can be overcome. After all, a relaunch is more than just an upgrade – it is a strategic decision that can make the difference between “keeping up with the times” and “moving with the times”.
On our website we provide an overview of current references and the latest system installations.
Would you like to put your incert system to the test or are you already considering a website and/or store relaunch? Would you like to find out more about the latest incert features? Just send us a short message.
