Marketing automation: turning guest data into additional sales

With incert’s marketing automation, campaigns run automatically but remain personal. Existing guest data is used specifically to send reminders, birthday emails or messages to shopping cart abandoners for marketing that sells while you are the host.

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Ready to use! Communication that converts.

Automated reminders for gift-giving occasions, personalized birthday greetings or emails to shopping cart abandoners. All this is possible thanks to the existing guest data in your incert system. Benefit from a ready-made setup with activated automations and simply switch your marketing to autopilot.
Provide new and existing guests with individual, relevant information in no time at all. Fully automated and brand-compliant. Per incert system, you can activate or pause the predefined campaigns at any time. According to your needs.

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Full potential

Actively use your order & guest data and get the full potential out of your incert systems

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Communicate ready to go

Ready-made setting from preset campaigns and transactional emails from your incert eCommerce & loyalty systems

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Generate leads

Can also be used specifically for active lead generation of new contacts and e-mail addresses

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More incentives

Can be combined with downloads of incentives, coupons and vouchers on your own landing pages

More features and benefits

Save resources and gain time

Sending automated emails not only saves time, but also human resources. This allows your employees to be relieved of manual processes and focus on other important tasks while the email campaigns run themselves. This increases efficiency in day-to-day business.

Guest communication made easy

Targeted, fast and uncomplicated. Marketing automation simplifies communication with your guests. Targeted and predefined campaigns will remind your customers of your business.

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Make more out of your voucher business

Using predefined email routes, you can boost your sales in many ways, such as through cross-selling or reminders of an upcoming event. Sending coupon codes is a very effective way to increase sales and encourage guests to buy.

Can be combined in many ways

Marketing automation can be used for all your incert systems. Be it for your voucher store, ticket system, store system, subscription system or the campaign system for lead generation. The automated routes run as if by themselves. Successful marketing with minimal effort.

More efficient use of data

Currently, your guest data is only collected in your incert systems. Don’t leave it lying around useless, make something of it and combine this valuable data with marketing automation.

Attracting new guests and leads

Not only existing guests are activated and motivated by marketing automation, but also new guests who have only bought a voucher for a relative or friend, for example. Expand your guest base with the help of targeted incentives!

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FAQs

Do I need my own newsletter program to use marketing automation?

No, you don’t need your own newsletter program for incert’s marketing automation. The automated emails are triggered and sent directly via the incert system as soon as a defined event occurs – for example, a shopping cart abandonment, an event reminder, a stay or an imminent expiry of points.

How does marketing automation differ from online marketing?

Online marketing brings guests to your offer. Marketing automation makes more of what happens afterwards.

Google Ads and Meta Ads ensure visibility, reach and new traffic. Marketing automation starts directly in the incert system and uses existing contacts, purchases, shopping cart abandonments, customer groups or events for automatic email communication.

Or to put it more simply: online marketing brings people into the store. Marketing automation ensures that suitable contacts are not simply lost again.

What data is used for marketing automation?

Data and events that already exist in your incert system are used. This includes, for example, order and guest data, purchases, stays or specific system events such as a shopping cart abandonment.

This information is used to define when an automation starts, which mail template is used and which target group receives the message.

The aim is not to collect more data, but to use existing data sensibly.

For which companies is marketing automation suitable?

Marketing automation is suitable for tourism businesses that want to use their existing incert systems more actively. It is particularly exciting for hotels, spas, mountain railroads, leisure businesses, destinations, restaurants, camping and glamping businesses as well as businesses with a voucher store, ticket system, store system, loyalty system or campaign system.

Marketing automation can be used wherever guests buy, book, collect points, attend events or need to be addressed again.

How does marketing automation help to generate more sales?

Marketing automation brings guests back into contact with your offer precisely when their willingness to buy is particularly high. A good example is shopping cart abandonment: the guest was already in the purchase process but did not complete it. This contact can be reactivated with an automated reminder.

Event reminders, stay communication or notifications of expiring points also create additional points of contact. In this way, existing data is not only collected, but actively used to promote purchases, return visits and interaction.

How does incert support ongoing marketing automation?

incert provides you with the technical basis for automated email routes directly in the system. You can create events, edit existing automations, select mail templates and define dispatch times.

A standard sender address provided by incert can be used for sending. If you prefer to send with your own domain, this is also possible. This requires domain authentication with DKIM and DMARC.

What are the benefits of marketing automation?

You save time, take the pressure off your team and use existing guest and order data much more actively. Instead of planning and sending individual emails manually, predefined messages are sent automatically at the right moment.

Particularly practical: each route can be controlled specifically by trigger, mail template, store and customer group.

The standard version of marketing automation can currently be used free of charge. You can therefore start directly with the available automations and use existing incert data more effectively for your guest communication.

What is marketing automation?

Marketing automation means that your incert system sends emails automatically as soon as a certain event occurs. For example, after a shopping cart abandonment, before an event, around a stay or when loyalty points are about to expire.

You define which event triggers which mail template and which customer groups are addressed. Communication then continues in the background – personal, relevant and without any manual dispatch effort.

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