Initial situation
Manual processes and legal hurdles
With 36 hotels and resorts in Croatia and Austria, as well as 15 first-class camping resorts along the breathtaking Croatian coast, Valamar was faced with the challenge of digitizing voucher sales and processing for all businesses. Above all, staff were to be relieved of this second-tier task and billing was to be automated. In addition, every voucher sale in Croatia must be registered in the financial system, which also had to be taken into account.
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Solution
A smart voucher solution with a personal touch
For the first time in this major project, an interface to Microsoft Dynamics – the Valamar Group’s CRM system – was developed. The frontend of the stand-alone portal system was adapted to the CI in order to present the variety of offers in an appealing way. Attractively presented, vouchers can be personalized according to gift occasions and are delivered digitally. The special feature in the background: the voucher codes are generated directly in Valamar’s system, and payment is issued and processed via an interface from the incert system. The invoice itself – which is necessary due to Croatian tax law – is sent directly to the end customer by Valamar. The redemption of the voucher then takes place in Valamar’s system and is then transferred back to incert (for checking). This allows Valamar to use Microsoft Dynamics as a sales interface to manage the voucher codes and incert takes care of the entire process in the background, which remains hidden from the end customer. With “Call Center Booking”, a pay later feature was developed that allows vouchers to be sold by telephone and can be paid for by credit card. Due to the successful collaboration and rebranding, a relaunch was commissioned. In addition, “Custom Voucher Amount” will make it possible to select any amount as a voucher value in future.
5
Months until amortization of the total system costs of the voucher store
7
times
of the total system costs within two years
300
€
average voucher value
Working with incert was very pleasant – the integration process went smoothly, thanks to the support team who were exceptionally responsive and always helpful, ensuring quick solutions to any challenges that arose. incert excels with their intuitive online voucher system which greatly enhances our customer experience and really delights our customers!
Vanesa Šuran
Web Sales Department Manager, Valamar
Partners & interfaces
Digitally networked
Various interfaces were connected to ensure a smooth process in all operations. A comprehensive interface to Valamar’s CRM system was created from scratch. In order to ensure the fiscalization of vouchers, a further interface to the Croatian National Bank was implemented with WS-Pay.
