Caravan Park Sesto

Initial situation

Existing systems, new requirements

Caravan Park Sexten has been using incert’s world of vouchers with a combination of value and service vouchers since 2014. The 5-star campsite pursues a clear digital strategy to continuously improve the guest experience. In 2017, a loyalty program was therefore introduced in three languages (D, EN and IT), which laid the foundation for sustainable customer loyalty. With the increasing need for personalized communication and direct interaction with existing customers, the Caravan Park decided to comprehensively relaunch its Member Club in 2020.

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solution

Individual customer approach, automated and integrated

The new loyalty solution was completely redesigned and technically modernized with incert in 2020. The focus is on a multilingual member club system that enables personalized communication, individual voucher campaigns and targeted loyalty measures. The integration of the ReGuest communication tool facilitates targeted communication with guests – for example through automated welcome emails, anniversary greetings or exclusive offers for registered members.
Thanks to a direct API connection to existing systems (e.g. ASA, Namaris), both guests and the team on site benefit from smooth processes. The admin area has been designed so that all voucher sales, loyalty activities and marketing campaigns can be managed centrally – digitally, efficiently and user-friendly.

8600

members have registered in the club since the launch

3000

vouchers have been sold continuously every year since 2017

increase in vouchers sold since their introduction 10 years ago

The systems from incert have noticeably simplified our internal processes and raised them to a new professional level. (…) The ability to combine the voucher system with customer loyalty measures is particularly valuable for us. The cooperation with incert is reliable and competent – we are extremely satisfied.

Andreas Happacher

Managing Director Caravan Park Sexten

Partners & interfaces

Digitally networked

Thanks to incert’s open technology, numerous partner solutions have been integrated over the years. These include the real-time interface to ASA for automatic validation and synchronization, the cash register system connection to Naramis since 2023 for automated billing and ReGuest for personalized guest communication as part of loyalty communication. Raiffeisenbank and Instant bank transfer have also been integrated into the voucher store for secure payment processing. In addition, the IBE is connected via Seekda (Kognitiv) for data synchronization.

Conclusion

With the relaunch of the loyalty program and the ongoing expansion of its digital infrastructure, Caravan Park Sexten shows how modern guest loyalty works. Thanks to incert’s open system architecture, all necessary interfaces could be connected efficiently – a solution that shows how well thought-out digitalization can optimize processes and further improve the guest experience. The interaction of the voucher and guest loyalty system in this customer example impressively demonstrates how digital modules can be flexibly combined and how companies can continue to grow with incert – depending on their needs.