Initial situation
The way to a brand-compliant voucher store
In addition to the new design, the relaunch of the website also involved giving
the voucher store a brand-compliant “look and feel”. A self-programmed voucher solution covered the sale of the vouchers online. Due to the very long and confusing URL, it was not optimized for search engines and only 3% of the organic traffic actually ended up in the voucher store. Important attention was paid to visual and conversion-relevant changes. In addition, the possibilities for using the voucher for marketing purposes were evaluated, which in turn increased sales and traffic to the online store.
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Solution
Digital voucher world with a focus on user experience, marketing and increasing sales
Following the implementation of the relaunch, Toskanaworld recorded an improved conversion rate. A mobile-first interface was also added in order to offer mobile users an intuitive, appealing store solution. The new filter logic in the store helps guests find their desired voucher more quickly and offers a simplified overview. To increase traffic and sales in the store, deep links are generated from the voucher system so that individual vouchers can be advertised in a more targeted manner. The couponing module is part of the voucher management solution, which is used for marketing activities. To increase sales, the businesses use cross-selling, which actively draws their guests’ attention to recommendations.
400
k
sales in the first six months of the new voucher store
1482
gift cards sold in the first half of the year
168
K
voucher sales in the first half of the year
With incert, we have found a partner who has professionally implemented our requirements. Thanks to incert’s many years of experience, we were able to implement a system tailored to our needs. The system is flexibly expandable and grows with our needs at our pace.
Laura Paelicke
Deputy Head of Marketing & Sales, Toskanaworld
Partners & interfaces
Digitally networked
Various interfaces were connected to ensure a smooth process in all establishments. At the hotels, the vouchers are thus entered directly into the Protel PMS, while at the spas, the admissions are redeemed via the HKS cash register system. The interfaces ensure minimized effort on the part of employees and shorter waiting times for guests. The Datev interface automatically books voucher transactions and relieves the accounting department. In addition, three payment providers were connected for the online store and the payment options for guests were expanded.
