initial situation
From individual success to a system solution
The strengthening and expansion of online sales has been a joint goal of Parktherme and incert since 2013. Based on a successfully introduced incert eCommerce solution for the sale of thermal spa vouchers, this was to be expanded to include the online sale of day tickets and store items. Another goal was to further expand the cooperation with partner businesses in the region.
solution
From voucher to fully networked sales system
Extensive extensions to the existing eCommerce system: The store system for the sale of products and the ticket system for the online sale of day passes and event tickets were added. At the same time, the store frontend and the online marketing campaigns managed by incert were adapted to the client’s new individual designs. In addition to vouchers, partner companies can now also sell multi-day admission tickets directly. Sales evaluations per partner are billed automatically via a Buha interface. The interface to the HKS thermal spa cash desks enables the redemption of vouchers and tickets at the cash desks, as well as the loading and sale of gift cards.
70
+
various store products
25
k
Orders per year
45
+
affiliated partner companies
Thanks to our long-standing partnership with incert, we have been able to continuously increase the success of our online store and provide our guests with new, smart online services. The customized integration into our company’s IT landscape and incert’s individual support are also important success factors.
Mag. (FH) Doris Salchinger
Communication, Sales & Marketing Parktherme Bad Radkersburg
Partners & interfaces
Digitally networked
The screen design of the new store interfaces was implemented by Körbler GmbH. Vouchers and tickets can be validated and gift cards issued via the HKS interface. Multi-day ticket sales are possible via partner system access. In addition, a BMD connection ensures the automatic booking of sales and redemptions.
