Profit instead of crisis: leverage for more sales

Costs are rising, profits are shrinking – how do you still make sales without just cutting prices? How do you create planning security and win over guests emotionally instead of just in the short term?

News, incert Inside, Tipps & Tricks

approx. 10 min

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Sandra Baumgartner

If anyone has the answers to these questions, it’s our CEO Günther Praher in the ÖHV podcast!

Sell vouchers instead of losing profits!

In the current episode of “HÖRWÄRTS”, the podcast of the Austrian Hotel Association (ÖHV)Günther reveals how you can use digital vouchers, tickets and loyalty programs secure tomorrow’s sales today. Sounds like hype? Is real practice.

In this podcast episode, he talks about the most important lessons he has learned from 20 years of experience:

Vouchers are not just quick sales. They are emotional messages – and the perfect starting signal for a long guest relationship.

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Why should you use vouchers, tickets and loyalty? Here’s a little foretaste:

  • Vouchers bring money into the coffers immediately – often months before guests arrive.

  • Ticket systems create new revenue streams – from free spa time slots to events.

  • Loyalty programs turn one-time buyers into real regulars – without high advertising costs.

Important here:
Make it easy for your guests! A few clicks, a stylish design and a good feeling – and you’re in the game.
And: Don’t hide your voucher store somewhere in the footer. Show it boldly on your website, in the newsletter and on social media!

Click here to go directly to the podcast excerpt with Günther:

Looking for more powerful industry insights?

In addition to Günther, Michael Mitterhofer (ReGuest), Michael Mrazek (ncm.at) and Maximilian Hofner (dailypoint™) also share their secrets of success when it comes to sales, digitalization and guest experience.

You can watch the whole episode here:

More about the author

Sandra Baumgartner

Marketing & Kommunikation

A textual optimist with a passion for tourism. At incert, she turns technology into clear and understandable words.