Product store as the basis for sustainable upselling and strong brand extension in tourism

A voucher solution alone is no longer enough. If you want to attract guests digitally, you have to retain and inspire them in the long term with smart offers.

Best Practice, Tips & Tricks, incert Inside

approx. 10 min

from

Sandra Baumgartner

Upselling tourism - Product store

The incert product store offers an integrated solution that goes far beyond classic product sales. The combination of product sales, voucher and ticket modules and a deeply integrated loyalty system makes it the central platform for efficient cross-selling and upselling in tourism.

1. multi-shopping basket & cross-channel shopping experience

Customers can bundle vouchers, tickets and products in one purchase. The order is placed via a single checkout – convenient for the customer and efficient for the operator. Print@home vouchers or tickets are delivered immediately by e-mail, while product orders are prepared directly.

Upselling Tourismus - Multiwarenkorb

2. intelligent upselling in the checkout

During the checkout process, customers are suggested suitable seasonal vouchers or products. For example, for Christmas or Valentine’s Day, not only is the desired product sold, but a suitable voucher is offered directly. For vendors, this means significantly higher shopping basket values and more additional sales.

Upselling Tourismus - Checkout

3. loyalty as a strategic game changer

The incert product store is closely linked to the loyalty programs. Rewards and points can be redeemed directly for shopping products and vouchers. This not only encourages repeat purchases, but also increases the long-term loyalty of guests and customers. No other provider on the DACH market offers this level of integration.

Upselling Tourismus - Gästebindung

4. scalable, modular platform with a focus on brand extension

Whether voucher, ticket or product store – incert makes it possible to create digital worlds of experience with the look and feel of the brand. This turns the online store into a digital stage for the brand and extends the emotional experience beyond the stay. Because what remains is not only the memory of the stay, but can also be a piece of vacation happiness for at home.

Upselling Tourismus - Markenverlängerung

5. automation and system integration

The product store can be flexibly connected to PMS, CRM, POS systems and payment interfaces. Automated processes reduce sources of error, save time and increase efficiency, especially in the case of multiple locations or complex product ranges.

Ready for real upselling in tourism?

The incert product store makes it possible: more sales, better guest loyalty and a perfect digital presentation of your brand.
Whether you sell tickets, products or vouchers – with incert you can network everything into a holistic shopping experience.

What can this look like in practice? We have a few examples for you:

Curious? Just write to us and we’ll show you how to take your digital multi-business to the next level.

More about the author

Sandra Baumgartner

Marketing & Kommunikation

A textual optimist with a passion for tourism. At incert, she turns technology into clear and understandable words.