Product store as the basis for sustainable upselling and strong brand extension in tourism

If you want to attract guests digitally, you have to retain and inspire them in the long term with smart offers.

Best Practice, incert Inside

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Sandra Baumgartner

Product store in tourism: sell online, strengthen upselling and extend brands

A product store in tourism is an online store through which hotels, mountain railroads, spas, leisure facilities or destinations can sell products, gift packages and merchandise. This means that physical offers are not only available on site, but also online around the clock.

A digital sales area for everything that guests would like to buy, give away or experience again. Read the article to find out what else you can offer your hotel or destination with an online store from incert.

1. multi-shopping basket & cross-channel shopping experience

Customers can bundle vouchers, tickets and products in one purchase. The order is placed via a single checkout – convenient for the customer and efficient for the operator. Print@home vouchers or tickets are delivered immediately by e-mail, while product orders are prepared directly.

Product store tourism

2. gift packages and bundles for tourism brands

Product bundles are particularly exciting for hotels, spas and destinations. Individual items can be combined into gift packages, e.g. suitable for special occasions such as Mother’s Day or Christmas.

This makes the product store not only a sales channel, but also a digital stage for the brand. Guests take a piece of vacation, pleasure or experience home with them or give it as a gift – via a subscription.

3. loyalty as a strategic game changer

The incert product store is closely linked to the loyalty programs. Rewards and points can be redeemed directly for store products and vouchers. This not only encourages repeat purchases, but also increases the long-term loyalty of guests and customers. No other provider on the DACH market offers this level of system depth.

The incert product store offers an integrated solution that goes far beyond classic product sales. The combination of product sales, voucher and ticket modules and a deeply integrated loyalty system makes it the central platform for efficient cross-selling and upselling in tourism.

In the current whitepaper, we answer the question“What makes a successful store system?” in detail.

4. more sales through cross-selling in the checkout

The checkout is an ideal moment for additional sales. The guest has already made a purchase decision – suitable recommendations have a particularly natural effect here. For example, for Easter or Valentine’s Day, not only the desired product is sold, but a value voucher is displayed as a supplement to the product or a gift package consisting of several items. For hotels, this means significantly higher shopping basket values and more additional sales.

Upselling Tourism - Checkout

5. scalable, modular platform with a focus on brand extension

Whether voucher, ticket or product store – incert makes it possible to create digital worlds of experience with the look and feel of the brand. This extends the emotional experience beyond the stay. What remains is not only the memory of the stay, but can also be a piece of vacation happiness for home.

Upselling tourism - brand extension

Ready for digital product sales in tourism?

The incert product store combines products, vouchers, tickets and gift packages into a single online store. This creates new sales opportunities, stronger cross-selling and upselling and a digital brand experience that has an impact beyond the stay.

What can this look like in practice? Click through the great PRodukshops of our customers:

Curious? Just write to us and we’ll show you how to take your digital multi-business to the next level.

More about the author

Sandra Baumgartner

Marketing & Kommunikation

A textual optimist with a passion for tourism. At incert, she turns technology into clear and understandable words.