In an interview with HSMA Deutschland e.V., Christoph Peppers, E-Commerce Director at H-Hotels.com, gave a brief insight into the success potential of their incert voucher store.
I’ll admit it myself – the last two years have opened my eyes to voucher sales, as I didn’t think we were all a bit voucher crazy after all.
In a world where finding the perfect gift is often a challenge, gift vouchers have taken on a special significance. They are the silent answer to the desperate question: “What can I give?” and have proven to be a reliable savior in times of need. But vouchers are not only beneficial for consumers; they offer companies a golden opportunity to increase sales.
The hidden power of vouchers
The power of vouchers lies in their simplicity and efficiency. For businesses, selling vouchers means
Case study: The transformation of H-Hotels
The success story of H-Hotels is an impressive example of the effectiveness of vouchers. After the company relaunched its voucher store, sales rose by an incredible 2874% in eight years. This remarkable increase was the result of a revamped presentation, improved functionality and an overall more user-friendly experience in collaboration with incert.
The key to success
The redesign of the voucher store brought numerous improvements:
- More appealing design
- Simplified ordering process
- Possibility to personalize vouchers
- Various shipping options
- Presentation of various voucher categories
- Europe-wide redeemable vouchers in all H-Hotels
- Vouchers can be purchased in euros and Swiss francs
Voucher sales were further boosted by targeted promotions on key occasions such as Valentine’s Day, Mother’s Day and Black Friday. Effective marketing strategies, such as the use of newsletters and pop-up messages, played a key role in increasing awareness and interest in the vouchers.
Conclusion
The last few years have shown that vouchers are far more than just a stopgap solution for gifts. They are a powerful tool for increasing sales and customer loyalty. The success story of H-Hotels underlines how crucial the right presentation and promotion of vouchers can be for business success. Vouchers are a clear win-win for businesses looking to increase sales while providing a valuable service to their customers.
Do you have questions or need support in the area of eCommerce? Get in touch with us! Our team will be happy to advise you!
