Hotel Guglwald

Initial situation

Making loyalty visible

The high proportion of regular guests at the Hotel Guglwald required a standardized structure for rewarding loyal guests fairly. The aim was to automatically award points for overnight stays and sales at the hotel, successful recommendations, updating personal details and interests or birthdays. In an extensive rewards world with a variety of reward vouchers, guests can exchange the points they have collected flexibly and thus receive the perfect incentive for their next booking.

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Solution

Automated control of individual rewards

The club should be available to guests around the clock and is an additional part of the advertising presence. Guest data and sales are automatically transferred from the hotel system. Communication with guests takes place before, during and after their vacation. Regular guests collect points for on-site sales, online sales (vouchers, store) or for individual marketing measures such as social media interactions. The number of points per campaign is freely defined by the hotel. Rewards in the form of vouchers from partners in the region are also popular regular guest rewards. The guest loyalty system can be expanded as required with club levels, connection to the CRM system, automated mailings, etc.

club visits

fully registered & active club members

1,3

premium vouchers collected

In the past, rewards for regular guests were handled very differently and individually. Sometimes it was the case that silent and reserved regular guests did not enjoy special services as often as others. This is now changing thanks to equal rewards for all guests based on their sales and marketing performance.

Alexander Pilsl

Managing Director Guglwald

Partners & interfaces

Digitally networked

Thanks to the interface to the Fidelio hotel system, vouchers and gift cards can be checked directly in the PMS and deducted from the guest bill. Integration with the NumBirds CRM system for the exchange of profile data for incert’s guest loyalty system was also implemented.

Conclusion

The Hotel Guglwald was able to automate and standardize its regular guest service with the help of incert’s guest loyalty system. Points are automatically calculated and credited to the regular guest account. Guests can view their points balance at any time via the online login, collect additional points, choose from the reward vouchers and download them independently in exchange for the points they have collected.