Personalization | photos & videos on the voucher

In the digital age, photos and videos are the most frequently used features to communicate emotional experiences – incert has taken this trend into account and developed the new generation of voucher personalization.

News, Best Practice

approx. 10 min

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Sandra Baumgartner

Beispiel eines digitalen Gutscheins mit personalisiertem Bild des Biohotels Stanglwirt auf einem Smartphone – zeigt, wie Gäste eigene Fotos und Videos direkt am Gutschein gestalten können.

Voucher purchase and personalization | Interactive and in one step

INCERT’s store interfaces are designed “mobile first“. This enables easy operation, especially with smartphones and tablets.

As a highlight, “Personalization” offers the option of customizing vouchers quickly and easily with your own pictures and videos.

Simply “touch” and “swipe” to select voucher themes and designs and place personal photos and videos from the smartphone or tablet’s media library on the voucher.

Interactive approach | Video messages & image spots

With video personalization, you can offer your customers the option of adding existing image spots or personal video messages to the voucher. Photos are printed on areas you define on the voucher (hotel photos can also be exchanged for personal photos), videos are printed on the voucher in the form of QR codes.

By playing the vouchers when they are handed over, a positive emotional impulse is created and the guest is emotionally charged even before using the service. A great opportunity for you as a brand ambassador to leave a positive impression on your guests.

Desktop-Ansicht eines personalisierten Gutscheins des Biohotels Stanglwirt – zeigt, wie eigene Fotos und Videos direkt beim Gutschein-Kauf integriert werden können.
Screenshot des Stanglwirt-Gutscheinshops mit Auswahlfeldern für eigene Bilder und Videos – zeigt die incert-Funktion zur Personalisierung von Gutscheinen mit individuellen Inhalten.

Example:

Please select the “Video” tab under “Personalize individually”:

A direct address via videos on the vouchers by the Hauser family creates more emotion and anticipation among the recipients.

In addition to optimized use on smartphones, the functions are of course also available on desktops.

Screenshot des Stanglwirt-Gutscheinshops mit aktivem Reiter „Eigene Bilder“ – zeigt, wie Kund:innen ihr persönliches Foto direkt am Gutschein hinzufügen können.

You too can rely on modern personalization in voucher sales and benefit from our expertise and innovations.

The mobile-first interfaces are available in our professional systems.

More about the author

Sandra Baumgartner

Marketing & Kommunikation

A textual optimist with a passion for tourism. At incert, she turns technology into clear and understandable words.