How vouchers can explode your hotel turnover

In episode 5 of Hospitality PeppTalk, Rico Müller shows how to achieve more than just Christmas sales with digital vouchers – with emotion, strategy and real sales levers.

News, Tips & Tricks, incert Inside

approx. 10 min

from

Sandra Baumgartner

Increase hotel direct sales
  • Want to pimp your direct business? Then this podcast episode is your must-listen!
  • You think you’ve exhausted everything when it comes to vouchers? Spoiler: Nope.

We have picked out three strong statements – including time stamps to jump straight into.

Statement #1 – from minute 16:06

Vouchers are a real game changer in terms of added value – they are a fully-fledged sales channel with 100% price enforcement. No cancellations, no no-shows.

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Those who think strategically about vouchers have real potential. Why? Because emotion sells – long before the room booking is even on the radar. Cancellations, no no-shows, no discount battles.

Statement #2 – from minute 17:00

A voucher takes effect much earlier in the decision-making process. Before a booking is even made… The person who gives the gift gives away the emotion, the loyalty to the brand…

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If you only rely on standard offers, you are missing out on emotion – and sales. Rico explains how individual voucher offers make all the difference.

Statement #3 – from minute 23.56

The voucher templates – whether in portrait or landscape format – can be customized… Personalization with dedication, image and video sequences.

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Today, vouchers are no longer just pieces of paper with a value. They are brand ambassadors, love letters and sales drivers all in one. Giving by link, with picture, video, dedication. From the cell phone directly to the heart – worldwide.

Fancy more? Then click into the full talk with Rico & Christoph:
(We recommend you start at minute 13:00)

You want to join us?

Then get in touch with us and let our team show you, without obligation, how you can use vouchers as a sales lever for your business.

More about the author

Sandra Baumgartner

Marketing & Kommunikation

A textual optimist with a passion for tourism. At incert, she turns technology into clear and understandable words.