For Schlehdorn, one thing was clear from the outset: voucher sales needed to become more emotional, modern and visually attractive. “The aim was to make the sales page more attractive and thus further increase voucher sales,” explains Beatrice Dünnebacke.
With the new system, experiences can now be better showcased. From a romantic dinner to a day spa. In addition to the individual design of the stand-alone store for a total of three establishments, the individual service components of the vouchers in particular offer great added value for employees and guests. Services such as spa, culinary or overnight stay modules can now be selected at the guest’s request. Operationally, this also relieves employees and creates an improved shopping experience for the guest.
How did the changeover to the Professional system go from project approval to go-live?
The changeover went smoothly. “We received great support at every stage,” emphasizes Dünnebacke. The incert project team was always on hand to provide support, so that the changeover could take place quickly and without any major hurdles. “A very pleasant and productive collaboration.”
Facts about the system
- Introduction incert: 2020
- Products: Voucher system Professional (Upgrade 2025)
- Value & service vouchers for day spa, culinary delights, charcoal burning on the lake and Schwarzenbach
- Special features: Versatile arrangements, integration in future lettershop dispatch
What were the main reasons why you decided to upgrade to the Professional system?
For Schlehdorn, one thing was clear from the outset: voucher sales needed to become more emotional, modern and visually attractive. “The aim was to make the sales page more attractive and thus further increase voucher sales,” explains Beatrice Dünnebacke.
With the new system, experiences can now be better showcased. From a romantic dinner to a day spa. In addition to the individual design of the stand-alone store for a total of three establishments, the individual service components of the vouchers in particular offer great added value for employees and guests. Services such as spa, culinary or overnight stay modules can now be selected at the guest’s request. Operationally, this also relieves employees and creates an improved shopping experience for the guest.
How did the changeover to the Professional system go from project approval to go-live?
The changeover went smoothly. “We received great support at every stage,” emphasizes Dünnebacke. The incert project team was always on hand to provide support, so that the changeover could take place quickly and without any major hurdles. “A very pleasant and productive collaboration.”
Which systems have you connected since the upgrade and what advantages does this have for your day-to-day work?
Schlehdorn is currently working on connecting to the lettershop in order to automate the postal dispatch of vouchers. “As soon as this interface is active, we expect our work to be much easier – especially in the administrative area,” says Beatrice Dünnebacke. For her, seamless system integration is an important building block for saving time and further digitalizing processes.
How do you actually use vouchers in your marketing and which measures have proven to be particularly effective?
The team uses vouchers specifically for seasonal campaigns. Coupon campaigns for occasions such as Christmas, New Year’s Eve, Valentine’s Day or Mother’s Day are particularly successful. “In this way, we always create impulses,
which have a direct impact on sales,” explains the Managing Director. The combination of attractive motifs and a seasonal approach works very well.
Are there concrete figures or developments that prove the success?
The results are already clear just a few months after the upgrade: Between June and October 2025, the hotel was able to sell 50% more vouchers, which corresponds to an increase in turnover of around 70%. “This is an initial, very positive trend,” says Ms. Dünnebacke. This initial success is partly due to a coupon campaign that was sent to regular guests via a newsletter, but the figures should be viewed after one year of use for a well-founded annual assessment.
How would you describe the daily work with the system and the support from incert?
“Very convenient and efficient,” sums up Ms. Dünnebacke. The front office function in particular makes everyday life easier because vouchers can be checked and validated directly on site – in the spa or restaurant, for example. She also praises the cooperation with incert: “The support is fast, competent and solution-oriented. That’s not a given.”
Are further developments planned in the area of guest loyalty or digital sales?
Yes, the Schlehdorn team is currently working on setting up a loyalty program. “We want to offer our guests even more incentives to come back in future,” explains the Managing Director. The Professional system is the ideal technical basis for this and offers sufficient flexibility for future ideas.
Conclusion
The Hotel Schlehdorn shows how digitalization in voucher sales succeeds step by step: With incert Express, the team was able to get off to an uncomplicated start with digital voucher sales. The subsequent upgrade to incert Professional opened up new design options and noticeably more sales potential, which is already measurable. With the free couponing module, a perfect incentive to buy was already created at the launch of the new voucher store, which in turn shows: You don’t always have to wait for special occasions.
A strong example of how smart technology enables growth and how a simple voucher store can become a central component of modern guest communication.
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