The last long weekend is over, the suitcases are unpacked and everyday life has returned to many. Between jobs, appointments and to-do lists, many people quickly ask themselves again:
When is it time for the next break?
This is exactly where your voucher store comes in!
Because while your guests are back in everyday mode, they are longing for little escapes – for spontaneous date nights, short breaks or a relaxed couple’s day.
Now is the perfect time to sell just such vouchers – for experiences that can then be redeemed in the golden fall.
This will turn your off-season into a sales season – without any discount battles, but with real emotions.
Which target group buys in the off-season?
Not everyone is tied to the vacations – some are only now really open to special time-outs.
It is precisely these target groups that are now ready for experiences with vouchers:
- Couples without children: love the peace and quiet of the low season and are perfectly accessible for date night activities, spa packages or couples’ days.
- Couples with babies: look for babymoon offers or short wellness breaks – even on weekdays.
- Wedding guests & anniversaries: late summer and fall are high season for romantic gifts.
- Friends & self-care lovers: whether sport, spa or brunch – the main thing is a time-out together with pleasure (and drinks).
The best voucher ideas for your summer sales – and full off-season power
Because bookings often slow down in the low season, now is the ideal time to boost sales with creative voucher ideas. The great thing is that guests buy today – but often only redeem them in the fall or winter.
This is how you generate sales in weak months – without relying on discounts alone.
1. short break instead of long vacation
Many don’t have the time (or desire) for long trips – but they are always up for a little break in between:
“Short break” package: 1 overnight stay + dinner + breakfast + late check-out
“After Work Relax” voucher: use of the spa + aperitif + small massage
“Day spa for two”: admission + piccolo + small surprise
Romantic Sundowner or After Work BBQ and much more.
2. couponing instead of summer slump: Travdo shows the way
Travdo Hotels show how it’s done: with a clever couponing campaign at the end of the summer, they ensure really strong sales figures.
Our experience shows that cleverly placed discounts or on-top promotions pay off – and often twice over. Because what you give in price, you easily recoup through more sales. And the turnover on site? That’s on top.
3. date night specials & couples offers
Couple’s moments sell at any time of year – but particularly well in the off-season. And: August 18 is International Couples’ Day – the perfect occasion to put your date night vouchers in the spotlight with a targeted promotion!
Our recommendation:
- Use this for a temporary couponing promotion, e.g. discount code “PAERCHEN10” or a “10% on top” special – can be implemented directly in the incert system.
4th wedding & anniversary: voucher = gift with heart
In late summer, one occasion follows the next – and vouchers are the perfect last-minute gift with style.
Go for emotional wordings like:
“Just Married”
“Relax Special” or
Promote your gift card as a high-quality haptic gift.
5. culinary delights as a voucher
Want to liven up the low season during the week? Then breakfast or brunch vouchers are perfect. Other culinary highlights can also be booked directly in voucher packages or as a bundle ticket:
“Lazy Sunday”: Brunch for two + drinks flat rate
“Late Breakfast” voucher: ideal for spontaneous guests – even on weekdays
“Pasta or pizza workshop“
“Cocktail course or tastings“
NEW: More voucher sales – with the Meta Ads Wizard
Do you want more traffic to your voucher store – especially for Couples’ Day on August 18 or in otherwise quiet times?
Then our Meta Ads Wizard is just the right tool for you.
Start meta campaigns for your vouchers, tickets or store products directly from the incert backend – without prior knowledge, without an agency, without effort. Simply select the target group, budget and product, customize text suggestions and off you go.
Ideal for short-term actions such as:
- Couple’s day specials with voucher discount code
- Fall combination packages in the low season
- Gift ideas for a wedding or anniversary
With just a few clicks you are online – and can reach those who are longing for time out right now.
A short message to service(at)incert.at is all it takes – and you can start your first campaign with the Wizard.
When others put their feet up, you can score points
With emotional offers, combination vouchers and loving event ideas, you can sell specifically to people who are not on vacation – but are looking for a little time out.
If you need support – we are here for you!