The following summary is intended to give you an overview of the 10 most important to-dos for marketing your voucher offer. Use our free tips and instructions and fully exploit the potential of your voucher store.
1. good linking on the website
Let’s put the cart before the horse: All promotional activities lead potential guests and buyers to your website. Your voucher offer should be easy to find there or even catch the eye. Every user should “stumble” across the topic of vouchers and your gift offer at one point or another. Even if the original reason for visiting the website was perhaps not to buy a gift – with a good presentation, your gift idea will end up in the shopping cart.
2. occasion-related voucher templates
The buyer can choose from different voucher templates . Provide them with suitable designs for occasions such as Christmas etc. and place them first in the template slider before the respective occasion.
3. special offers & coupon promotions
Offers targeted promotions that are only available for a limited period of time . Special offers with coupon codes or “on-top campaigns” lead to more visits and consequently more purchases.
High discounts are often required for voucher sales via external sales channels. For direct sales, benefits of 10-15% are often sufficient to achieve high voucher sales and secure future demand. Such discounts are economical, as the money from unredeemed vouchers remains in the business.
4. stand-alone newsletter
In addition to advertising the vouchers in a standard newsletter, a special newsletter with “gift ideas” can also be sent out. A newsletter with voucher offers and targeted links often leads to a direct purchase decision, especially for last-minute shoppers. You can read how to create direct links (deep links) to individual vouchers or in individual voucher categories in our quick guide.
5. e-mail signature
You send a lot of emails every day. Use the pre-Christmas period to draw attention to your voucher offer free of charge with a banner in your email signature . You can find suitable banners to download in our incert Service Center. With “Deeplinks” you can link the banner directly to the voucher store homepage, a special category such as Christmas vouchers or a special voucher.
6. application on site
Use locations with a long dwell time and make your guests aware of your voucher offer on site:
- Display at reception and/or in the room
- Notice in the elevator
- Note in the Morgenpost
Tip: Our gift card system makes it easy to sell high-quality gift cards with elegant packaging on site.
7. Use and promote print@home envelopes
Thanks to the incert eCommerce system, you can easily purchase gifts on your website. What is often missing is suitable packaging. For this very reason, print@home envelopes can also be sent with the vouchers ordered. Make this simple and free service available to buyers and communicate this service advantage.
8. digital gift delivery – a new function of incert
Long distances make it necessary to hand over gifts digitally, especially on special occasions. We have a free function for precisely this purpose: a link takes the recipient to their personal “pick-up page” in the design chosen by the giver, with a gift voucher preview, display of the dedication text and uploaded photos.
9. social media
Use your reach on social networks such as Facebook and Instagram and make your fan base aware of your voucher offer. A cover picture in the gift design on Facebook, a post with a link to the voucher store or to a special voucher (keyword “deep links”) or a voucher competition will draw the attention of your fans to your voucher offer.
In addition, vouchers and products can also be offered for sale on Facebook and Instagram with“Facebook Shops“. We explain here how you can fill Facebook Shops with your offer and link the buyer to the voucher world from there.
10. online marketing
Google Ads and paid advertising on various social media channels (multi-channel campaigns on Google, YouTube, Facebook, Instagram, Pinterest and push services) increase the number of visitors and the number of sales in your store. This topic is so important to us that we are happy to tell you more under Online Marketing.
10 and a half 😉 Use external platforms
Also use external sites to promote your voucher offer.
- Take the opportunity to present your entire voucher world to a broad target group on an external platform. We would be happy to tell you more about your options with Expoya.travel.
