Initial situation
On the way to a digitally networked resort
Silvretta Montafon has set itself the goal of further developing the digital processes. The focus was on the vision of making all operational offers – from the mountain railroad to the hotel, gastronomy and rental – bookable online as a unified experience. Following continuous optimization of the online offering, the final step towards a digitally networked “resort” was now to be taken. The aim was not only to improve user-friendliness for guests, but also to create the basis for modern, cross-company service sales
PDF Download: Case Study Silvretta Montafon
You are currently viewing a placeholder content from HubSpot. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More Information
solution
Central eCommerce solution for a seamless guest experience
A comprehensive web relaunch was implemented with a focus on digital travel commerce. Guests can now book experiences, merchandise and vouchers via an integrated eCommerce system. A multi-shopping cart enables the combined booking of various services in one process – including tickets, accommodation and catering. The system is supplemented by a central customer account with self-service functions for
data, bookings and vouchers. The modular system architecture makes it possible to flexibly implement future expansions and offer all services in a personalized and user-centric manner – regardless of their operational origin.
The collaboration was exemplary and professional, from the conception to the project process. The relaunch has catapulted us a decisive step forward in terms of digitalization and brand positioning.
Our wish for a new, modern e-commerce platform with the vision of process optimization was definitely fulfilled.
Thomas Ettenberger
Head of Sales & Marketing
Partners & interfaces
Digitally networked
During the course of the project, incert worked closely with valantic Austria (formerly elements), which was responsible for the web relaunch and the technical concept. Existing systems such as checkout, payment and PMS were connected via a large number of APIs in order to digitally map cross-company sales. The interface to Axess, which was implemented via Pimcore and enables direct online booking and redemption of tickets, was particularly central. The coordinated collaboration with all system partners formed the basis for a seamless digital guest experience.
