Initial situation
Ruefa thinks ahead
As the leading online travel portal, RUEFA had already set itself the goal of exploiting the possibilities of direct voucher sales in 2011. The aim was to provide customers and travel agency employees with an uncomplicated purchasing option and flexible redemption for voucher holders.
PDF Download: Best Practice Ruefa Travel
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More Information
solution
The connected world of vouchers
In combination with the gift card system, the voucher management system enables sales in over 70 RUEFA branches as well as automated online sales around the clock. Another very high customer benefit was achieved by linking the incert voucher management system with travel bookings on the website. Vouchers can therefore be redeemed not only in the branches, but also online. The cross-branch logic of all voucher sales and redemptions enables automated billing and represents considerable added value for the RUEFA head office.
26
K
orders per year
160
redemption logins for checking and validating incert vouchers and gift cards
260
K
card codes that are managed in the incert system
With the introduction of the RUEFA Premium Gift Card, our 70 Ruefa travel agencies have been provided with a high-quality, contemporary and sales-oriented card product & voucher system that has perfectly replaced the previous analog travel vouchers. The changeover went smoothly & the incert team is always on hand for individual adjustments and rapid support
Ruefa
partners & interfaces
Digitally networked
Cross-store redemption of vouchers and gift cards
Vouchers can be redeemed directly in the online booking process. Sales and redemption data are automatically made available to in-house systems for further processing
