Easter is not a “nice to have”.
Easter is a buying occasion.
The next few weeks will decide whether your voucher store just exists or sells specifically. With clear visibility, themed products and smart campaigns, you can create sustainable voucher sales that bring joy in no time at all.
Activate existing channels
In addition to the voucher store itself, it is worth taking a look at your existing channels. A newsletter or social media post is perfect for drawing the full attention of your target group to the voucher store.
Conversion is best achieved directly with deep links to the store or specially created Easter categories. You can also work with small promotions: coupon codes or small on-top promotions are incentives that generate purchases. Voucher templates in an Easter design, banners in the email signature or matching Print@Home envelopes can also boost the impulse to buy and ultimately get your vouchers into the shopping cart.
Building targeted reach with campaigns
Especially for seasonal events such as Easter, one thing counts above all: timing. The Meta Ads Wizard helps you to set up campaigns for Facebook and Instagram quickly and in a structured way. It guides you step by step through all the important points and takes a lot of work off your hands.
You can read more about the free activation of the Meta Ads Wizard directly in the incert backend here:
Clarity in the store determines conversion
Visibility brings visitors, structure brings sales.
When potential customers land in the voucher store, there should be no hurdles. What is needed are seasonal, thematically appropriate voucher templates and appealing categories or themed vouchers (e.g. Easter brunch, spring massage, etc.)
The practical example of Victor’s shows exactly that:
An inviting voucher store presented in a spring dress, including its own Easter voucher category.
On-site application: the underestimated lever
Especially with existing customers, there is enormous potential directly in-house, as they already know and trust your business. This is the ideal starting point for promoting your offer on-site! Here are our tips:
QR code cubes on tables
Lift notice with call to action
Note in the guest folder
QR display at the reception desk
Measuring success instead of just hoping
After implementation, you can take a look at the figures. Numerous statistics are available to you in the incert backend dashboard – from sales development and products sold to redemptions and conversion data. This allows you to quickly see whether your Easter-related measures are having an effect or where there is still potential for optimization.
If you regularly check the dashboard, you will recognize early on what is working – and can further develop successful approaches in a targeted manner.
Some widgets are already set up in the dashboard by default. You can easily add more statistics using the “+ Widget” button at the top right of the admin panel dashboard. The widgets can then be arranged flexibly and moved using drag & drop. Just as it suits your analysis best.
If you need help setting up or interpreting the statistics, please get in touch with our support team!
Conclusion
Easter is one of the first buying occasions of the year and therefore a good opportunity to bring your own voucher store back into focus. With clear visibility in the store, targeted on-site advertising, suitable campaigns and the activation of existing channels, this impulse can be put to good use. If you then analyze the results in the dashboard, you can quickly see which measures are working and can further expand successful approaches for upcoming occasions such as Mother’s Day or the summer.