Why coupon campaigns are always a win
How to boost your voucher sales with coupon codes & Black Friday promotions.
Black Friday sends its regards
You may think what you like about Black Friday.
Even if consumers often feel like they are being led around by the nose:
coupons, codes and the like work.
Especially around Black Friday, many guests secure their gifts for Christmas, often weeks in advance. And the best thing is: you don’t need a huge campaign to take part:
- An individual code, created in the incert system.
- A short e-mail to your regular customers.
- A social media post.
- A display at the reception desk.
And boom – your sales increase.
Couponing is always a profit and never a loss-making business
Afraid of losing money on a Black Friday promotion? Don’t worry. Our experience shows: couponing pays off. Always.
Why? Quite simply:
- Redeemer ≠ Schenker. People who receive vouchers as gifts are happy to spend more on site.
- The added value lever is 1 to 5. Guests spend up to 5 times more on site. Discounts therefore easily balance each other out.
- You gain new customers who you can turn into regulars.
- You reward regular customers for coming back.
- You can decide for yourself when vouchers can be redeemed.
And these are just the reasons we can think of off the top of our heads 😉
Success story 1: LOISIUM Hotels – Black Friday as a sales booster
LOISIUM Hotels use Black Friday as an integral part of their marketing strategy.
With a discount code of 10% on all vouchers – valid only over the weekend – a promotion was created that was perfectly tailored to online behavior and purchasing dynamics.
The results speak for themselves:
📈 +306 % increase in sales compared to the same period last year.
💳 931 orders instead of 337.
💬 Average voucher value increased significantly.
The success factors:
- Clear communication: Black Friday theme placed in emails, social media & website.
- Limited duration: only a few days of validity created a strong sense of urgency
- Perfect timing: Just in time for Christmas – the best psychological moment to buy.
In short: a classic case where a 10% discount turned into 300% growth.
Success story 2: H-Hotels – Smart campaign in the Christmas business
The H-Hotels Group also relied on couponing during the peak season – not as a price promotion, however, but as a strategic sales driver across several brands.
With a clear focus on online voucher sales in the run-up to Christmas, a campaign was implemented that offered a time-limited discount on vouchers using the code HHOLIDAY.
There were also remarkable results here:
💰 Significant increase in voucher sales over the entire Advent period.
📊 Increased share of new customers through online advertising and social ads.
💬 High repurchase rate among redeemers through cross-selling & additional on-site sales.
The H-Hotels show: With targeted couponing, a voucher sale becomes an instrument for customer loyalty and increasing sales in several establishments at the same time.
You can find out more in the article:
We can see from the sales figures in recent years that we have multiplied the voucher store’s sales not only, but primarily due to couponing.
H-Hotels
Example Hotel Schlehdorn: Coupon campaign for the go-live of the new voucher store
Hotel Schlehdorn seized the perfect moment to launch its voucher store:
A two-week promotion under the motto “New voucher store” – code: SHOP25 – with 20% discount on vouchers.
The result:
💥 162 vouchers sold
💰 Around €80,000 total turnover
A complete success – and a prime example of how targeted couponing works:
clear cause + strong code = visible effect
It’s that simple: Coupon codes in the incert system
In the incert backend, you can create every coupon campaign in just a few clicks:
- Select period and discount
- Define code (e.g. XMAS25 or BLACKWEEK)
- Communicate campaign (social media, website, newsletter)
- Wait and track success directly in the dashboard
Depending on your destination, you have two options:
- Discount deduction on vouchers
- On-top vouchers as a bonus
And if you don’t want to do it yourself – no problem.
Our Service Center team will be happy to help you set up and optimize your coupon promotions and your next Black Friday campaign.
Small codes, big impact: especially on Black Friday
Couponing is not a discount – it is a turbo for sales and guest loyalty. Especially around Black Friday, coupon codes are the easiest way to generate attention and push coupon sales.
Even a small incentive has a big impact because it combines emotion, timing and reach.
Want to know how couponing works for you? Then grab our free whitepaper!
Or you can try it out yourself – directly in the incert backend.
Because: The next sales boost is just one code away.
