Data protection statement

This website uses Google Analytics, a web analytic service provided by Google Inc, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA ("Google") on the legal basis of overriding legitimate interest (analysis of website use). For this purpose, we have concluded a data processing agreement with Google.

When you visit our website, a software creates a connection to the Google servers and transmits data to the Google servers, some of which are located in the USA. Google Analytics uses cookies to store information on the user of the website and to analyze the website use.

This website uses the "IP anonymization" functionality. Google truncates and therefore anonymizes your IP-address within the Member States of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and truncated there.

According to Google, Google uses this information to evaluate your use of the website, to compile reports on website activities, and to provide other services relating to website activity and internet use.

Google may also transmit that information to third parties, if this is prescribed by law and to the extent that third parties process such data on behalf of Google.

Detailed information on how Google Analytics uses user data can be found in the data privacy statement of Google or Google Analytics.

Deactivate Google Analytics

• You can generally block the collection of your user data by adjusting the settings of your browser to "Do Not Track". Our website then takes into account the "Do Not Track" signal, which your browser then sends to all websites.
• You can generally block the collection of your user data by Google Analytics by downloading and installing a browser plugin which is available at: https://tools.google.com/dlpage/gaoptout?hl=de.
• You can block the collection of your data by Google Analytics only on this website by clicking the following link. This allows you to set an opt-out cookie which blocks the collection of your data if you visit this website again: deactivate Google Analytics.

This website uses the Google Tag Manager. This service allows us to manage website tags via a graphical user interface. The Google Tag Manager only implements tags. This means: it does not use cookies nor collect personal data. The Google Tag Manager activates other tags that might collect data. The Google Tag Manager does not access this data. Deactivation of this service on the domain or cookie level, will affect all tracking tags implemented via the Google Tag Manager.
Furhter information and Terms of Use: https://marketingplatform.google.com/intl/en/about/analytics/tag-manager/use-policy/.

We use Google AdWords to display advertisements on Google and other third-party websites. Conversion tracking helps us determine how successful each ad is. Our purpose is to show you advertisements of interest to you and to make our website more interesting to you. The legal basis for the processing of your data is Article 6 paragraph 1 (f) of the GDPR.

The advertising is delivered by Google via what are known as “ad servers”. We use cookies to measure certain performance metrics, such as ads or user clicks. If you access our website via a Google ad, Google Adwords will save a cookie on your PC. These cookies usually expire after 30 days and are not intended to identify you personally. For this cookie, typically the unique cookie ID, number of ad impressions per placement (Frequency), last impression (relevant to post-view conversions), and opt-out information (mark that the user does not want to be addressed anymore) are saved as analysis parameters.

These cookies enable Google to recognise your Internet browser. If a user visits certain pages of an AdWords customer's website and the cookie stored on their computer has not yet expired, Google and the customer will be able to detect that the user clicked on the ad and was redirected to that page. Each AdWords customer is assigned a different cookie. Cookies cannot be tracked via the websites of AdWords customers. We ourselves do not collect and process any personal data in the aforementioned advertising measures. We receive only statistical analyses provided by Google. On the basis of these analyses, we can identify which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising material; in particular, we cannot identify the users on the basis of this information.

Due to the marketing tools used, your browser automatically establishes a direct connection to Google's servers. We have no influence over the scope and further use of the data collected by Google and will inform you to the best of our knowledge. By integrating AdWords Conversion Tracking, Google receives the information that you have accessed the relevant part of our website or clicked on an ad from us. If you are registered with a service provided by Google, Google may match the visit to your account. Even if you are not registered with Google or have not logged in, the provider may obtain and store your IP address.

You can refuse the use of cookies by selecting the appropriate settings in your browser; however, please note that if you do so, you may not be able to use all the features of this website to the fullest extent possible. In addition, you may prevent the collection by Google of the data generated by the cookie and related to your use of the website (including your IP address) as well as the processing of this data by Google by downloading and installing the browser plug-in available at the following link: http://www.google.com/settings/ads/plugin

Google participates in the EU-US Privacy Shield: https://www.privacyshield.gov/EU-US-Framework

More information on Google’s Privacy Policy is available here: https://policies.google.com/privacy?hl=en and here https://services.google.com/sitestats/en.htm

We use the remarketing function on our website. This is a service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 (hereinafter: Google).
Through certification according to the EU-US Privacy Shield www.privacyshield.gov/participant 

Google guarantees that it will follow the EU's data protection regulations when processing data in the United States. We use this feature to deliver interest-based, personalized advertising on third-party websites that also participate in Google's advertising network. The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the analysis, optimization, and economic operation of our site. To allow this advertising service to function, Google stores a cookie with a sequence of numbers on your device via your browser when you visit our website. This cookie records both your visit and the use of our website in anonymous form. However, personal data will not be passed on. If you subsequently visit a third-party website that also uses the Google advertising network, advertising may appear that refers to our website or our offers there.
To permanently disable this feature, Google provides a browser plugin for most common browsers at www.google.com/settings/ads/plugin. Likewise, the use of cookies from certain providers, e.g. via www.youronlinechoices.com/uk/your-ad-choices/ or www.networkadvertising.org/choices/ can be deactivated by opt-out.

Cross-device marketing allows Google to track your usage patterns across multiple devices, so you may see interest-based, personalized advertising even when you switch devices. However, this requires that you have agreed to link your browsing history to your existing Google account.
Google offers more information about Google Remarketing at
www.google.com/privacy/ads/ 

This website uses Facebook Pixel, a web analysis service of Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Facebook") on the legal basis of overriding legitimate interest (analysis of website use). For this purpose, we have concluded a data processing agreement with Facebook. Data are partly transmitted to the USA. The transmission of data to the USA is based on the privacy shields.

When you visit our website, a software creates a connection to the Facebook servers and transmits data to the Facebook servers, some of which are located in the USA. Facebook Pixel uses cookies to store information of the user of the website and to analyze how the user uses our website.
According to Facebook, Facebook will use the collected data to evaluate website use, to compile reports on website activity, and to provide other services related to website use and internet activity.

Facebook may also transmit that information to third parties, if this is prescribed by law or if third parties process such data on behalf of Facebook.
Detailed information on how Facebook uses user data can be found in the data privacy statement of Facebook.

Deactivate Facebook Pixel

• ou can generally block the collection of your user data by adjusting the settings of your browser to "Do Not Track". Our website will then take into account the "Do Not Track" signal, which your browser then sends to all websites.
• You can block the collection of your user data by Facebook Pixel only on this website by clicking the following link. This allows you to set an opt-out cookie which blocks the collection of your data when you visit this website again: deactivate Facebook Pixel.