SACHER Hotels&Cafés implement a new, integrated voucher management system for all 7 establishments
SACHER Hotels & Cafés
Founded in Vienna in 1832
Member of "Leading Hotels of the World"
Original Sacher cakes Manufactory
3 hotels and 5 cafés all over Austria
Initial situation
The project involved the implementation of a voucher portal system that connects all the different businesses. A standalone voucher platform in its own premium version was developed to provide guests with a seamless and appealing shopping experience. In the Sacher voucher world, guests can easily and conveniently purchase value vouchers, package vouchers, and gift cards online. In addition to the standalone version, a digital value inquiry and mixed shipping for vouchers, gift cards, and packaging were also implemented to offer guests maximum flexibility. The processing is handled through a central system that allows for company-wide redemption.
Solution
The project involved the implementation of a voucher portal system that connects all the different businesses. A standalone voucher platform in a premium version was developed to provide guests with a seamless and appealing shopping experience. In the Sacher voucher world, guests can easily and conveniently purchase value vouchers, package vouchers, and gift cards online. In addition to the standalone version, a digital value inquiry and mixed shipping for vouchers, gift cards, and packaging were also implemented to offer guests maximum flexibility. The processing is managed through a central system that allows for company-wide redemption.
Partners & Interfaces
Another focus of the project was the optimization of internal business accounting and reconciliation logic to facilitate the management of business partners and collaborations for Eduard Sacher GmbH. Additionally, integrations were made with the Simphony and BMD point-of-sale systems as well as the Opera Cloud PMS. The new system also offers a clear login structure with different roles and areas specifically designed for internal direct sales on-site.
Conclusion
The Sacher companies brought a great deal of professionalism and radiance to this project due to their history. These factors were taken into account in a customized front-end design. Additionally, the transfer of 55,000 old vouchers was an important part of the implementation. The customer experience in the voucher shop was significantly improved, resulting in a doubling of the conversion rate just six months after going live. Furthermore, internal accounting processes, data processing, and communication between the businesses were optimized, as well as the handling of partnerships and collaborations simplified through three interfaces (Micros Simphony, Opera Cloud, BMD). This project thus marks an important step towards improving the customer experience and increasing the sales of value-added services.
