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The best wellness hotels in the Alpine region focus on the highest level of vouchers, products and guest loyalty.

Frau, die an einem Seesteg Yoga praktiziert.

Best Alpine Wellness

  • 16 family-run businesses
  • Brand has stood for the highest quality standards since 1985
  • 4*s and 5*s wellness hotels
  • Holidays in Austria and South Tyrol

Marketing groups gain awareness with innovative e-commerce solutions and achieve sales and guest satisfaction.

The Best Alpine Wellness Hotels have been in existence since 1985. Today, more than 15 selected and family-run wellness hotels in the Alps are members of the top-class marketing group. Strict admission criteria and regular checks guarantee consistently high quality in order to achieve absolute guest satisfaction.

Initial situation and requirements

The popular vouchers of the well-known brand were to be purchasable online and flexibly redeemable at all member establishments. On top of that, it was particularly important to Best Alpine Wellness as a marketing group to find a way to bind their guests to the brand and to reward them fairly for their loyalty.

Vouchers, products and guest loyalty in combination

In addition to the automated online sale of vouchers and high-quality gift cards, which can be redeemed at all 15 member hotels, the group's own product line is also sold online 24/7. The incert campaign system allows the download of free get-to-know vouchers and is used by the group for marketing purposes. In addition to the sales systems, an extensive online guest club has been created to standardise and centralise guest loyalty from all member hotels. Guests are rewarded with points for stays, which in turn can be redeemed for rewards from the various hotels. Many other functions ensure that regular guests interact with the Best Alpine Wellness brand and are offered incentives for their next stay.

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Ausgangssituation & Anforderungen

Die beliebten Gutscheine der bekannten Marke sollten online kaufbar und flexibel bei allen Mitgliedsbetrieben einlösbar sein. Obendrein war es Best Alpine Wellness als Vermarktungsgruppe besonders wichtig, einen Weg zu finden, ihre Gäste an die Marke zu binden und sie für ihre Treue fair zu belohnen.

 

Gutscheine, Produkte und Gästebindung in Kombination

Neben dem automatisierten Onlineverkauf von Gutscheinen und hochwertigen Geschenkkarten, die in allen 15 Mitgliedshotels eingelöst werden können, wird auch die eigene Produktlinie 24/7 online verkauft. Das incert Kampagnensystem ermöglicht den Download von kostenlosen Kennenlern-Gutscheinen und wird von der Gruppe zu Marketingzwecken eingesetzt. Zusätzlich zu den Verkaufssystemen ist ein umfangreicher Online-Gästeclub entstanden, der die Gästebindung von allen Mitgliedshotels vereinheitlicht und zentralisiert. Gäste werden für Aufenthalte mit Punkten belohnt, diese können wiederum für Prämien der verschiedenen Hotels eingelöst werden. Viele weitere Funktionen sorgen dafür, dass sich der Stammgast interaktiv mit der Marke Best Alpine Wellness auseinandersetzt und Anreize für den nächsten Aufenthalt geboten bekommt.

Partner and interfaces

  • Voucher redemption at 16 member businesses in Austria and South Tyrol
  • Direct redemption of vouchers on the website
  • Interfaces to the hotel systems of all member hotels (ASA, Fidelio, Elite, Protel, Casablanca)

Best Alpine Wellness Hotels has a very good, long-standing cooperation with incert. Many of our hotels also use the incert solutions for their own distribution. The processing for the group is uncomplicated and professional. We can only recommend incert!

Michaela Thaler <br/> Managing Director | Best Alpine Wellness Hotels

16

exclusive wellness hotels are connected to the incert system

4x

increase in sales since system introduction

14k

members in the online regular guest club

Conclusion

The Best Alpine Wellness Hotels make ideal use of incert's wide range of products: The voucher and gift card system as well as the shop system generate sales and future demand for the member establishments. The incert campaign system helps to further increase brand awareness and the extensive customer club is an innovative form of guest loyalty.

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