The 10 most important reasons why you should sell more vouchers
We all know the challenge: a special occasion is just around the corner, be it a birthday, an anniversary or the annual Christmas party. Which gift is the right one?
Last year, 44% of Germans opted for vouchers or cash as a Christmas present. The voucher boom is in full swing and Christmas 2023 will be no exception. But what makes vouchers so attractive for both consumers and companies? You can find out this and more in our next blog post.
A professional online voucher system offers the opportunity to buy a gift directly and easily, which the recipient can receive immediately and redeem flexibly
1. New customers
The owner of the voucher is usually not the purchaser of the voucher. In many cases, a voucher will therefore bring someone to you who is not yet familiar with your company and your services. Every voucher is therefore also your chance to acquire new customers, inspire them and win them over as regular guests. Remember: without a voucher, the guest would probably not have become aware of your business. So it's free marketing. Perfect!
More Sales
As a rule, the voucher does not cover the total value of the stay, but ensures that more is consumed on site than without a voucher. If part of the service has already been “paid for” on site in the form of a voucher, your guests are happy to treat themselves to additional services on site. In many cases, this value-added lever even reaches a factor of 5, which means there is enormous potential to generate the additional sales on site that entrepreneurs are so keen to see. Go for it!
4. Loyalty to the company
The value of the voucher is parked in the company or, in the case of cross-company systems, in the group and can only be redeemed there. The voucher is therefore also an incentive to book or consume with you and not with a competitor. We believe this is a very important aspect in an increasingly competitive and rapidly changing market.
5. Sales during closing times
Automated online stores allow businesses to generate sales even when they are closed. For example, businesses were able to strengthen their liquidity during the lockdowns due to the coronavirus crisis by selling vouchers. But every seasonal business also has the opportunity to generate revenue even during the lockdown by selling vouchers. Overnight sales, so to speak!
6. Successful social media campaigns with vouchers
Voucher campaigns (for new customers, regular customers, events, seasonal stores, etc.) are very popular. According to a survey by coupons.de, 67% of respondents regularlyuse vouchers when shopping online. A professional voucher management system makes it possible to create promotional codes that can be redeemed when purchasing vouchers. Of course, certain conditions can be defined for the redemption of these codes, such as minimum turnover, the purchase of certain products or a time period. The information about the promotion can be distributed well and in a targeted manner via social media channels and help to achieve the desired growth.
7. Transforming complaints into positive impulses
“Where there's wood, there are chips”. Gift vouchers are the perfect way to make amends. Even if the customer/guest is not so enthusiastic and there have been complaints, individual vouchers or a gift card can convince them to continue to trust you.
8. More liquidity - a free, interest-free loan
As months or sometimes even years pass between the sale and redemption of vouchers, every voucher sale can be seen as a free, interest-free loan. Money that you can in turn use for voucher marketing to generate even more sales. If a voucher is never redeemed, you even receive a non-repayable loan. Depending on the business or the value of the voucher, this can represent up to 25% of turnover.
9. Promote product diversity with performance vouchers
Not all vouchers are the same - we differentiate between value vouchers and package vouchers. While value vouchers can be redeemed for all services in the business, package vouchers cover or recommend a predefined service. This enables the business to communicate its main focus (e.g. wellness, restaurant, families...) and USPs and generate high sales figures.
10. Sales 24/7 through online stores
Gifts need to be trendy and personal, but must not be too expensive to purchase. This makes it all the more important to offer vouchers in a professional online voucher store with integrated payment. An automated print@home solution enables customers to buy vouchers seven days a week around the clock, receive them directly and give them away immediately. Professional systems allow customers to personalize the vouchers with text, their own photos and even video greetings, which are also ideal for a short image spot for the company.
Convinced? Or can we give you more good reasons?
Thanks to a professional, automated voucher system, you can manage vouchers yourself and also issue them on site, maintain the content in the modern back-end with AI support, create promotion codes, assign authorizations for employees and create statistics and evaluations.