Learning from the best: How to make your voucher shop truly profitable this Easter!
Chocolate bunnies are sweet – but your voucher shop brings in the revenue!
Easter is just around the corner – the perfect occasion for thoughtful little gifts. Now’s the time to give your voucher shop a spring makeover and boost your sales with a few fun and creative campaigns.
Get inspired by best practices from our clients and discover ideas you can implement directly in the incert backend. And if you need support: Our service team is happy to guide you every step of the way.
Easter isn’t just for kids. With lovingly designed voucher ideas, you can give big feelings their moment to shine. Many of our clients create dedicated Easter or spring-themed categories or upload fresh voucher designs directly in the backend – often with a playful twist like “You’re my favorite bunny.” Just upload the new designs, move them to the front – and let the springtime feelings (almost) sell themselves.
The Romantik Hotels are leading the way: on their Pearls by Romantik® hotel pages, a golden Easter egg is hidden – and those who find it have the chance to win a €1,000 hotel voucher!
It’s a clever example of how a playful campaign can boost Easter voucher sales while generating buzz. So go take a look, get inspired – or hide an egg of your own!
We never get tired of saying it: Couponing works – seriously!
Easter is just around the corner – time to give your voucher shop a real sales boost with an on-top promotion! Whether it’s 10% off on favorite offers or a sweet Easter freebie: A coupon campaign targets exactly those still hunting for the perfect gift.
Why does it work? H-Hotels break it down on the blog – fewer drop-offs, higher conversion, more sales.
Your followers are still looking for the perfect gift? Then it’s time for some targeted social media posts! Whether on Instagram, Facebook, or LinkedIn – with deep links straight to your vouchers or favorite categories, you’ll reach your audience right where they’re scrolling.
"Egg-cellent" Social media ideas to help you sell your vouchers this Easter
Egg-cellent! – Turn favorite moments into drawings
Ask your guests to draw their favorite moment at your hotel (digitally or on paper) – like an Easter breakfast, a spa visit, or a mountain view. Of course, hotel vouchers await as prizes!
“Virtual Easter picnic” – Put your voucher in the spotlight
Show what a perfect Easter morning with a hotel voucher looks like:
A beautifully set breakfast table, a glass of bubbly, and your voucher decoratively presented in a matching Print@Home envelope.
Encourage your followers to recreate the scene and share it – use a hashtag like #VoucherInTheNest.
Easter break wanted? – Poll with Instagram Story sticker
Use a poll sticker in your Instagram Story:
“What do you wish for this Easter?” → A: Wellness | B: Breakfast in bed
Add a voucher deep link behind the story for easy access.
Countdown format
Feature a different voucher every day or week leading up to Easter Sunday – each with a small discount or bonus.
Example:
“Today only: 10% off our candlelight dinner for two.”
Include a deep link straight to the voucher.
Oldie but goldie! Easter newsletter
Don't forget: Send out your Easter newsletter!
Gently remind your customers about your Easter promotion – ideally with a newsletter that also includes a few thoughtful gift ideas. Add the right deep links to your vouchers and they’ll land straight in the shopping cart!
Bonus: Text modules for your Easter boost
Lost for words or just looking for inspiration? Here are a few Easter-ready ideas for you:
“Nothing in the Easter basket yet? Then hop, hop into our voucher shop!”
“Treat yourself to a break. Or two. Grab your Easter vouchers now.”
“Eggs are for hunting. Vouchers are right here: [Shop link]”
“Things are getting colorful in the nest: Our Easter vouchers have arrived!”