Increase your voucher sales at Christmas through online marketing!
Vouchers are a popular Christmas gift! This is precisely why they are an effective tool at Christmas time, especially in tourism, to increase customer loyalty and satisfaction, boost sales and attract new customers. You can reach these last-minute shoppers (and of course those who are more punctual?) with smart online marketing. We'll show you how!
Google Ads
In the pre-Christmas period, a phase in which searches for vouchers for Christmas gifts increase significantly, it is particularly advantageous to use targeted search and display ads. The increased visibility for potential customers offers considerable advantages over the competition and makes optimum use of the high search volume for vouchers during this special time.
Social Media Ads
Social media can be used as an additional tool or as an alternative to Google Ads to increase reach. The Meta Ads Manager can be used to place ads on the Instagram and Facebook platforms. Here, too, it is possible to narrow down the target group precisely in order to generate as little wastage as possible.
Younger users are generally active on Instagram, while Facebook appeals to an older target group. Nevertheless, it should not be forgotten that many adults are also active on Instagram and that this platform is also very well suited for targeted online marketing to adults.
Campaign system & e-mail marketing
Pro tip - do you already know our campaign system? This allows you to easily collect e-mail addresses through targeted campaigns such as newsletter registration in exchange for a voucher!
These collected addresses are a treasure in your customer file, especially in the run-up to Christmas! A well-designed, regular newsletter strengthens customer loyalty during this phase. You can communicate festive offers directly and in a targeted manner to avoid wastage and make your customers aware of Christmas promotions.
Re-Marketing
Another effective method of advertising is re-marketing (also known as re-targeting). Here, wastage is kept to a minimum. By using re-marketing tags (with Google Ads) or the meta pixel, you can create specific lists that only include users who have already visited your website.
This targeted approach is particularly effective in the run-up to Christmas, as many customers are looking for gift ideas or want to complete purchases they have already made. The main goal is to drive these users back to the website and get them to complete a desired action, such as a purchase.
These re-marketing lists can be refined even further. For example, you can differentiate users based on the pages they visit or their behavior on your website. A typical example of such segmentation is people who abandon their shopping cart.
This target group is particularly relevant in the hectic pre-Christmas period, as they are often looking for several gifts at the same time and sometimes postpone decisions. By retargeting these potential customers, you increase the chances of them completing their purchase.
Summary
In summary, online marketing offers a wide range of opportunities to increase the sale of vouchers in the tourism sector. Google Ads and social media ads are particularly effective tools during this festive season to increase the visibility of vouchers and reach the target group in a targeted manner.
Email marketing and re-marketing are other effective options for addressing potential customers and strengthening customer loyalty. Through a targeted combination of these online marketing strategies, companies can increase their voucher sales, especially during the Christmas period, and thus significantly boost their turnover.
Do you still have questions or need support in the area of online marketing?
Then get in touch with us - our hard-working brownies will be happy to help you :-)
