incert Tip | Strengthen your own online store through good linking

The website is the target page for all measures and the centerpiece for promoting the voucher offer. A buyer should not have to search for vouchers there!


At the moment, many customers often only find information about the current closure of the business on the homepage.
Supplement this information about the current situation with the information that you can also buy vouchers quickly and easily during the closure period and then redeem them after the restrictions have been lifted. The perfect Mother's Day gift and vacation cheer in stock!

We have put together some best practice examples for the optimal linking of the voucher store on your own website:

Item in the main menu:


Easy to find. You don't have to search for vouchers in a submenu, e.g. under “Service” or “Contact”.

Guglwald Hauptmenü

Footer:

Contact details are often searched for here; the additional reference for vouchers can then be found automatically on all subpages.

Val Blu Fußzeile Verlinkung

Gift icon in the side bar:

A short menu or a side bar that moves with the scrolling should definitely include a “Give” icon. The icon is thus automatically visible on every subpage and regardless of the page height at which the user is located.

Empire Riverside Hotel Short Menue

Banner and teaser on the start page:

These have proven to be particularly effective before gift-giving occasions. They can even be animated and attract additional attention.
Pro tip: Couponing! >>> more on this below!

Pop-up / overlay on the start page:

Most CMS systems can display pop-ups/overlays/hustles that appear either after a certain time or when the user scrolls down or wants to leave the website. This area is PERFECT for communicating the voucher offer!

Hotel Lindenwirt Overlay Muttertag

Content element:

Include the topic of vouchers and the link to the voucher store on the homepage and on corresponding subpages as a content element.
Here is an example of a content element on the subpage for the Christmas gift occasion.

(Kopie 7)

Tip:


If you want to link directly to a single voucher or to a voucher category, use our deep links! Click here for instructions.

You can find general tips on linking strategies and other best practices in our help center article with a best practice summary for download at the end of the article.

To the best practice summary 

Create incentives to buy:

Special offers or discount codes on vouchers

Discount codes lead to a price reduction in the shopping cart (€ amount or % amount of the purchase total) or add an additional free voucher to the shopping cart (e.g. free massage). Codes can be restricted to individual vouchers or a minimum order quantity and of course a date/time. You can communicate these promotions on the homepage, in the newsletter, on social media channels, etc., as in our example.

Instructions for creating a coupon campaign


Additional service for the buyer

Free print@home envelopes

We have created templates for print@home envelopes for all upcoming gift-giving occasions (Christmas, Easter, Mother's Day & Father's Day). These can be sent automatically with the voucher purchase.

Would you like to add envelopes as gift voucher inserts?
In our Helpcenter you will find brief instructions and envelope templates for various gift occasions to download.

Learn more

Back to overview