How online marketing can revolutionize your tourism business
Imagine you could reach exactly the guests you want to welcome to your tourism business - without expensive print advertising and high wastage. This is possible with a targeted online marketing strategy. Welcome to the digital age, in which social media, search engines and targeted advertising campaigns are not only revolutionizing travel itself, but also marketing.
Our marketing experts at incert understand the dynamics of this industry and offer tailor-made solutions to maximize your online presence and increase your sales. Read on to find out how online marketing can help you achieve your goals and attract more guests to your business - all optimized specifically for the tourism industry.
What is online marketing?
First of all, what is online marketing? Online marketing encompasses all strategies and activities aimed at marketing products or services via the internet. This includes, for example, advertising on search engines such as Google, social networks such as Facebook and Instagram and other online platforms. The aim of online marketing is to increase visibility, attract customers and increase sales.
At incert, our main goal with our clients is to increase sales. Through targeted eCommerce campaigns, we promote voucher sales, ticket sales, bookings and inquiries.
Incidentally, e-mail marketing is also part of online marketing and is an extremely effective tool.
That is why we have developed our campaign system. With this tool, you can easily collect email addresses through targeted campaigns, such as signing up for the newsletter in exchange for a small voucher, and then send them a regular newsletter. For example, you can communicate offers for festivities directly.
If customer loyalty is an issue for you in general, our Loyalty-System could also be of interest to you.
Key Aspects
- Unlimited reach: Potential customers can be reached worldwide without geographical restrictions.
- Targeted advertising: Target groups can be addressed precisely according to demographic characteristics, interests and behavior - cost-efficiently and with minimal wastage.
- Measurability: Each campaign can be analyzed precisely. It is possible to measure how many people have seen the ads, clicked on them and actually bought something. This allows for quick adjustments and optimizations.
- Cost efficiency: Compared to traditional marketing methods, digital campaigns are often more cost-effective and offer a higher ROI.
- Flexibility and adaptability: Online marketing strategies can react quickly to market changes and be adapted in real time.
- Improved target group analysis: Comprehensive data and analysis enable a better understanding of target groups and the development of more effective marketing strategies.
- Multichannel marketing: Various digital channels such as social media, email, search engines and more can be used to ensure a consistent and comprehensive brand presence.
- Remarketing: Users who have already visited a website but have not yet made a purchase can be targeted again. With remarketing lists, it is possible to get these users to convert.
This Is How We Can Help You Achieve Your Goals
If you want to strengthen your online presence and increase your sales in your incert systems at the same time, the incert-marketing-experts are there for you!
A collaboration includes the following services:
- Analysis: Thorough analysis of your current online marketing strategies, including existing ad accounts, ongoing campaigns and current tracking.
- Strategy development: Based on the analysis, we develop a customized strategy that supports your goals and strengthens your online presence. We take various advertising channels and target groups into account.
- Implementation and optimization: After implementing the campaigns, we continuously monitor performance and optimize them to achieve the best possible ROI. Regular reports keep you up to date on all key performance indicators.
- Multi-channel marketing: We offer cross-platform campaigns that target users across channels such as Google, YouTube, Facebook, Instagram and push services. This enables a broad and effective approach to your target groups.
- Remarketing: With remarketing, we retarget visitors who have left your website without completing a purchase.
- Couponing: We incentivize purchases by placing discount codes on your advertising materials, which increases sales and inquiries.
Your Benefits with incert: 7 Good Reasons
- Technology and marketing under one roof: This means short paths between the departments and rapid, efficient implementation, especially for technically demanding aspects such as tracking your campaigns.
- Optimized conversion data: We compare the conversion data from the advertising platforms with the statistics from your store system. True to the motto: trust is good, incert's system statistics are better.
- Data protection-compliant solutions: Data protection is important to us. We support you in obtaining user consent correctly and provide tips for your privacy policy.
- Cookie-free performance measurement: With our partner e-Tracker, we offer you a completely cookie-free and data protection-compliant solution for measuring the success of our marketing measures.
- Efficient discount campaigns: With our campaign system, discount promotions, such as a 10% discount on vouchers before Christmas, can be implemented super-fast. With our support, you can also communicate such promotions optimally in your advertisements.
- Exclusive access to Google & Meta support: As a partner, we have access to direct support from Google & Meta. For your campaigns, this means top support, fresh perspectives and exclusive access to the latest beta functions for your ads.
- Individual reporting: We offer you individual reporting via Google Looker Studio, which brings together all the important key figures from the various advertising channels in one place and customizes them according to your wishes.
Conclusion
Online marketing is more than just advertising on the internet. It is a strategic investment in the future of your company that helps you to increase your brand awareness, generate leads and increase sales. With incert, you have an experienced partner at your side who will guide you through the complex world of online marketing and ensure that your advertising campaigns are successful.
Contact Us
If you're ready to take your online marketing to the next level or need more information, don't hesitate to contact us at emarketing(at)incert.at. We look forward to hearing from you!