H-Hotels' success shows: “We're all a little voucher crazy”
In an interview with HSMA Deutschland e.V., Christoph Peppers, E-Commerce Director at H-Hotels.com, gave a brief insight into the success potential of their incert voucher store.
"I'll admit it myself - the last two years have opened my eyes to voucher shopping, as I wouldn't have thought that we're all a little voucher crazy after all."
(Kopie 4)
In a world where finding the perfect gift is often a challenge, gift vouchers have taken on a special significance. They are the silent answer to the desperate question: “What can I give?” and have proven to be a reliable savior in times of need. But vouchers are not only beneficial for consumers; they offer companies a golden opportunity to increase sales.
The hidden power of vouchers
The power of vouchers lies in their simplicity and efficiency. For businesses, selling vouchers means direct cash flow and increased customer loyalty. Vouchers attract customers to the company's website and offer a more personalized service compared to other direct sales channels.
The transformation of H-Hotels
The success story of H-Hotels is an impressive example of the effectiveness of vouchers. After the company relaunched its voucher store, sales increased by a staggering 2874% in eight years. This remarkable increase was the result of a revamped presentation, improved functionality and an overall more user-friendly experience in collaboration with incert.
The key to success
The redesign of the voucher store has brought numerous improvements:
- More appealing design
- Simplified ordering process
- Possibility to personalize vouchers
- Various shipping options
- Presentation of various voucher categories
- Vouchers redeemable in all H-Hotels throughout Europe
- Vouchers can be purchased in euros and Swiss francs
Voucher sales were further boosted by targeted promotions on important occasions such as Valentine's Day, Mother's Day and Black Friday. Effective marketing strategies, such as the use of newsletters and pop-up messages, played a key role in increasing awareness of and interest in the vouchers.
Summary
The last few years have shown that vouchers are far more than just a stopgap solution for gifts. They are a powerful tool for increasing sales and customer loyalty. The success story of H-Hotels underlines how crucial the right presentation and promotion of vouchers can be for business success. Vouchers are a clear win-win for businesses looking to increase sales while providing a valuable service to their customers.
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