Digital transformation: Silvretta Montafon sets new standards in digital travel commerce
Pioneer of digital transformation in tourism
In an era in which technology and digitalization are playing an increasingly important role, Silvretta Montafon is a pioneer in showing how digital change can be successfully implemented at a cross-company level. The comprehensive web relaunch of the resort, including a modern voucher management system for the mountain railways, marks a significant milestone in the digital transformation of the tourism industry.
The Beginning of Digital Transformation
At the start of the 2023/24 winter season, Silvretta Montafon launched an ambitious project to further develop its digital processes. Together with valantic Austria (formerly elements), the aim was to make it possible to experience and book all operational players online as a single entity. In collaboration with us, incert eTourismus, we succeeded in creating a seamless digital experience that gives you access to all of the resort'soffers. A highlight of this project is the integrated voucher management system for the mountain railways, which offers guests additional flexibility and convenience.
Digital Innovation as the Key to Success
Over the last few years, Silvretta Montafon has continuously expanded its online offering. In 2024, the final piece of the puzzle of this flagship project was implemented: A newly designed eCommerce process that includes experience bookings, merchandising store and the online sale of vouchers and gift cards. The cross-company service sales, supported by incert eTourismus, and the customized design adaptation are based on the website designed by valantic Austria.
The integration of numerous interfaces to Silvretta Montafon's cash register, payment and PMS systems has considerably simplified the redemption of vouchers and gift cards as well as the operational processes. The connection to Axess for tickets via API between incert and Pimcore played a decisive role, allowing you to book and redeem all offers online from a single source.
A Seamless Guest Experience
The incert ticket system enables the digital sale of combined mountain experiences. Thanks to the API link to Axess, valantic Austria's multi-shopping basket has been modernized, making it possible to book combined tickets for various service modules such as ascent and descent, catering and accommodation in a single shopping basket. Particularly noteworthy is the integrated voucher management system for the mountain railway, which offers additional convenience. With a customer account, you can conveniently manage your master data, tickets, orders, vouchers and other services.
Conclusion
With this digitalization project, Silvretta Montafon is impressively implementing a networked, seamless guest experience and setting a new benchmark in the field of digital travel. The digital transformation at Silvretta Montafon shows how innovative technologies and well thought-out digital strategies can shape a modern and efficient tourism industry. Take advantage of this advanced platform and experience a completely new travel experience.