The following summary is intended to give you an overview of the 10 most important to-dos for promoting your voucher offer. Use our free tips and instructions and fully exploit the potential of your voucher store.
Let's put the cart before the horse: All promotional activities lead potential guests and buyers to your website. Your voucher offer should be easy to find there or even catch the eye. Every user should “stumble” across the topic of vouchers and your gift offer at one point or another. Even if the original reason for visiting your website was perhaps not to buy a gift - with a good presentation, your gift idea will end up in the shopping cart.
You can find more information and specific tips in our blog post on the topic of linking.
Offers targeted promotions that are only available for a limited period of time. Special offers with coupon codes or “on-top campaigns” lead to more hits and consequently more purchases.
Coupon sales via external sales channels often require high discounts. For direct sales, benefits of 10-15% are often sufficient to achieve high voucher sales and secure future demand. Such discounts are economical as the money from unredeemed vouchers remains in the company.
In addition to advertising the vouchers in a standard newsletter, a special newsletter with “gift ideas” can also be sent out. A newsletter with voucher offers and targeted links often leads to a direct purchase decision, especially for last-minute shoppers. You can read how to create direct links (deep links) to individual vouchers or in individual voucher categories in our quick guide.
You send a lot of emails every day. Use the pre-Christmas period to draw attention to your voucher offer free of charge with a banner in your email signature. You can find suitable banners to download in our incert Service Center. With “Deeplinks” you can link the banner directly to the voucher store homepage, a special category such as Christmas vouchers or a special voucher.
Use locations with a long stay and make your guests aware of your voucher offer on site:
Tip: Our gift card system makes it easy to sell high-quality gift cards with elegant packaging on site.
Thanks to the incert eCommerce system, you can easily purchase gifts on your website. What is often missing is suitable packaging. For this very reason, print@home envelopes can also be sent with the vouchers ordered. Make this simple and free service available to buyers and communicate this service advantage.
Long distances make it necessary to hand over gifts digitally, especially on special occasions. We have a free function for precisely this purpose: a link takes the recipient to their personal “pick-up page” in the design chosen by the giver, with a gift voucher preview, display of the dedication text and uploaded photos.
Use your reach on social networks such as Facebook and Instagram and make your fan base aware of your voucher offer. A cover picturein the gift design on Facebook, a post with a link to the voucher store or to a special voucher (keyword “deep links”) or a voucher competition will draw the attention of your fans to your voucher offer.
In addition, vouchers and products with “Facebook Shops” can also be offered for sale on Facebook and Instagram. We explain here how you can fill Facebook Shops with your offer and link the buyer to the voucher world from there.
Google Ads and paid advertising on various social media channels (multi-channel campaigns on Google, YouTube, Facebook, Instagram, Pinterest and push services) increase the number of visitors and the number of sales in your store. This topic is so important to us that we are happy to tell you more under Online Marketing.
Also use external sites to promote your voucher offer.
Take the opportunity to present your entire voucher world to a broad target group on an external platform. We would be happy to tell you more about your options with Expoya.travel.
